post  Yesterday, I sat down to eat breakfast. It was SHREDDED WHEAT, and since it was my father’s favorite, as well as all my uncles, it had become my favorite at a very early age. Only yesterday, when I looked down in my bowl, I realized that contrary to the cereal box claims my shredded wheat biscuit was not the Original Big Biscuit of my childhood. It was a shrunken version.


Nabisco is the name to know.
For a breakfast, you can’t beat
Eat Nabisco Shredded Wheat!”shreddedwheatbox1

Who could forget that un-cereal shaped box with the picture of Niagara Falls. For years I thought the wheat got shredded by falling over the falls. And amazed that it never got soggy. Back then the biscuits were simply stacked in the cardboard box with each layer of biscuits separated by a rectangle of cardboard. No sissy wax paper bag infiltrated with chemical retardants to preserve the freshness of this cereal. Besides the cards were imprinted with things a kid could really use.boxcards

Things like the Nabisco Toytown Carnival that I was able to cut out and assemble into a mini-table top carnival. And if I ate enough cereal, I might be able to collect all the different sets of cards to build the entire carnival. With three different cards in a box, I’d only have to eat twelve boxes to complete the set if I was lucky.

When I was ten, Nabisco started sponsoring my favorite radio program … STRAIGHT ARROW! That’s when they started using the jingle at the start of every program.

Nabisco is the name to know.
For a breakfast, you can’t beat
Eat Nabisco Shredded Wheat!”

An indian … oops … a native american sounding voice would chant the words in a tom-tom beat way while an organ pretending to be a drum beat in the background.

“Keen eyes fixed on a flying target… a gleaming arrow set against a rawhide string… a strong bow bent almost to the breaking point… and then… “

The sound of a bow being pulled back, an arrow being released and flying through the air, and a thud as it reached the target!


Golly, those were the days.

Today, NABISCO’s gone … and no one remembers that Indian boy who grow up to be an ordinary old west rancher with out anyone knowing he was really a “redskin.” Except when wrongs needed to be righted and he became that Comanche hero, STRAIGHT ARROW!  THUD!!!

And the shredded wheat biscuits are smaller … it’s not just my imagination. Back when I was a kid the package that contained twelve biscuits weighed twelve ounce. Today’s package of eighteen biscuits weighs fifteen ounces. That’s .83333 of an ounce instead of the full ounce biscuit of yesteryear.DSC06570And the biscuits now come wrapped in three biscuit paper bag that is chockfull of chemicals to maintain freshness. I wonder, if we eat wrapper as well as the shredded wheat biscuits within will we live forever?

Anyway, putting three biscuits into a bag creates yet another quandary. The suggested serving size is TWO biscuits. That means there is always going to be one left over. And Mlle. Renee doesn’t like Shredded Wheat.DSC06571

“Thwack! THUD!!”

By the way, did anyone ever eat MUFFETS?Muffets


About Robert Edler

... a somewhat unknown and/or imaginary actor, writer, director, producer, photographer, friend, brother, uncle and all round good fellow that you really should get to know because he lives with that most glamorous fourpaw Mademoiselle Renee. (Mlle. Renee for short)

Posted on April 18, 2013, in LOST YESTERDAYS and tagged , , , . Bookmark the permalink. 5 Comments.

  1. Ha! No Muffets. But I do remember the giant shredded wheat. I eat the mini wheats now.

    • I always thought a muffet was something Little Miss Tuffet sat upon.

      • Is that backwards? I’m sitting here second guessing myself! When my sister was little and she recited it, her line was always, “There came a long spider!” We still say it that way.

      • Yes, I was just writing in jest. The original rhyme was…
        Little Miss Muffet sat on a tuffet
        Eating her curds and whey,
        Along came a spider,
        Who sat down beside her
        And frightened Miss Muffet away.
        The rhyme supposedly is about Mary Queen Of Scotts fleeing Scotland from the spider (John Knox) during the Protestant Reformation. Queen Elizabeth had her beheaded claiming her followers were planning to kill her.

  2. I had totally forgotten about the large shredded wheats. I didn’t care for them, but my father and brother ate them most mornings. Thanks for the memory.

    If you care to drop by, my own memories and stories are found at 1950 Suburban Adventures.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: