Weekly Photo Challenge: Nostalgic



Back when I was a kid, there was a local chain of ice cream stores located in neighborhoods all around the city that made the best ice cream ever. They were called THE VELVET FREEZE. They would serve you up ice cream any way you wanted … cones, sundaes, splits and half-gallon cartons.

As a family of five we always would get a half-gallon. And the person who walked the two blocks to pick it up, always got to pick the flavor. My pick was always … SWISS CHOCOLATE. It was a blend of creamy vanilla ice cream with chunks of bittersweet chocolate. My mom always preferred fresh peach when it was in season. And my dad was the adventurous one, he always went with the special flavor of the month.

Every Fourth Of July we would ride the bus to the Northland Shopping Center for the fireworks display. And after all the oohs and aahs had ended we would walk home and stop at this store on Florissant Avenue for a double dip cones which we would eat while walking home discussing which part of the firework display we each like best.

It was a simple time, when we did simple things … together … as a family!

My dad died in the sixties.  My brothers married and moved away in the seventies. The Velvet Freeze Stores began closing down in the eighties. And my mother died seven years ago. But the store pictured above is still there … the last holdout of a once city-wide chain. And they still make their own ice cream like they did sixty years ago. I could even still walk there for an ice cream cone.

But no one walks on the streets at night anymore. Sad!


About Robert Edler

... a somewhat unknown and/or imaginary actor, writer, director, producer, photographer, friend, brother, uncle and all round good fellow that you really should get to know because he lives with that most glamorous fourpaw Mademoiselle Renee. (Mlle. Renee for short)

Posted on July 6, 2013, in LOST YESTERDAYS, Reflections, Weekly Photo Challenge and tagged , , , , . Bookmark the permalink. 4 Comments.

  1. We lived in Bridgeton for a couple of years in the 70’s so I was trying to picture your ‘walk.’ Great post – those days were simpler and more family oriented. Now everyone just wants to tweet or post a photo to Facebook about their electronically air-brushed life. And, it is sad.

    • It was about a little over ahalf hour walk which really wasn’t considered extreme back then. Except for my little brother who had short legs. But then he got to ride piggyback half the way.

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